Heat Savers is a behavioural change campaign launched by the BCIT Green Team. We used community-based social marketing tactics to increase awareness and promote events that related to the campaign’s strategic goals.
I designed a logo that evokes heat but doesn’t feel “hot” since the campaign was about saving energy. I wanted the campaign to feel friendly because room temperature can become a topic of heated debate, something I did not wish to ignite!
The poster featured two recognizable BCIT employees, who gamely agreed to pose for the heat dilemma. I created the speech balloons with the idea that they worked on the poster as an illustration, but could also be animated for use on the BCIT digital sign network.
A series of “Did You Know” slides also rotated through the digital sign network.
A “Heat Doctor” video series engaged trades instructors in energy audits of their buildings.