Category: Campaigns

Integrated campaigns with collateral aimed at reaching the audience through different channels.

Commute Smart Campaign

The Commute Smart campaign asked faculty and staff to try out smart commuting—or help their colleagues join them as smart commuters. Four icons indicated the four different smart commuting modes. These were used throughout the web site, in print material, and on pins. We also wanted to increase our communication channels, and engage in dialogues with the community. To accomplish this… Read more →

Heat Savers Campaign

Heat Savers is a behavioural change campaign launched by the BCIT Green Team. We used community-based social marketing tactics to increase awareness and promote events that related to the campaign’s strategic goals. I designed a logo that evokes heat but doesn’t feel “hot” since the campaign was about saving energy. I wanted the campaign to feel friendly because room temperature… Read more →

Green Up

The Green Up campaign was the BCIT Green Team’s foray into creating internal sustainability engagement campaigns. This was a case study to learn about motivations and barriers that influence the community. I designed a wordmark for the website and poster. Read more →