Author: M1R

Commute Smart Campaign

The Commute Smart campaign asked faculty and staff to try out smart commuting—or help their colleagues join them as smart commuters. Four icons indicated the four different smart commuting modes. These were used throughout the web site, in print material, and on pins. We also wanted to increase our communication channels, and engage in dialogues with the community. To accomplish this… Read more →

Heat Savers Campaign

Heat Savers is a behavioural change campaign launched by the BCIT Green Team. We used community-based social marketing tactics to increase awareness and promote events that related to the campaign’s strategic goals. I designed a logo that evokes heat but doesn’t feel “hot” since the campaign was about saving energy. I wanted the campaign to feel friendly because room temperature… Read more →

Computing PTS Preroll for Space Channel

This is one of my favourite preroll ads. The production timeframe did not allow for us to record a sound track, so I put together a sound track using sound effects. The timing, content, and channel in which the preroll was shown all worked well together, as this was preroll ad had one of our highest click-through rates. Read more →

BCIT “it” Preroll

This preroll was made during the BCIT “it” campaign creative platform. The creative was a set of four tools used in specific BCIT programs that spelled the word it. This video, with its multitude of its rolling past the camera, was able to legibly depict the word it, as well as the breadth of programs offered at BCIT. Read more →